We are a strategic design business for property, place and experience. We champion the uncommon to command attention, crafting compelling stories of space and place that people want to be a part of – at home, at work and out in the world. We do novel not normal, the exception not the expected. It’s about finding out what makes somewhere special and expressing it in a way that has never been done before.


Theola is a group of perennially curious, entrepreneurially minded professionals with diverse backgrounds, perspectives, insights and complementary skills. Our team, led by Grey Rogers, is a marvellous mix of multi-award-winning designers, illustrators, strategists, storytellers and story-sellers. Collectively we’ve had the pleasure of working with some of the most exciting established companies and brands in the world.

While we’re proud of what we’ve achieved so far, we always know we’re only as good as our next project. Whoever it’s for, you can be sure it will be uncommon and unforgettable.


Theola operates a full-service agency model, with in-house film production and editing. The team executes impeccably across every touchpoint. We brand the experience and elevate the offering, by creating an outstanding ‘brand in action’ with greater presence and exposure.


Market analysis

Research and insights

Stakeholder engagement 

Stakeholder mapping

Audience analysis

Audience segmentation

Co-design and workshops

Place vision

Brand strategy

Brand narrative

Experience strategy

Channel strategy

Campaign strategy

Brand identity design

Campaign design

Brand experience

Marketing collateral 

UX and UI design

Environment design

Signage and wayfinding design 

Go-to-market campaigns


Content creation

Brand activation

Film Photography